What your English teacher taught you about writing can hurt your blog posts. An A plus score from your English teacher may not have the same rating with your readers. Your readers will click away if your brilliant diction is too 'dazzling' for a busy person. Imagine for each paragraph you need to type words into dictionary.com to find out what it meant.
Most readers are just scanning information online. They are looking for quick useful information that they can get fast and is easy to understand.
One of the first things we learn as copywriters was the FK score. What is FK?
According to AWAI, FK or Flesch-Kincaid is a statistical program that measures the simplicity of writing. It’s a quick way to find out how easy or difficult it is to understand the writer. We are only concerned with the Flesch-Kincaid Grade Level.
Here are a few factors that FK uses to determine the score:
- •The average number of words per sentence
- •The average number of letters per word
- •And the frequency of passive and complex constructions
Look at two examples of Flesch-Kincaid Grade Level below.
The paragraph below has a Flesch Kincaid score of 12.0:
The whole family was sick when we visited them lately in the jungle of Borneo. They have been living in the jungle with the Penan tribe for over ten years and Michael has been writing to Jon about the strange insects that have been invading their rooms for nights on end. Dr. Iman just called and delivered the bad news about Heidi has Japanese encephalitis, a severe viral infection of the brain. She had refused to get the immunization when the whole family had theirs a few months ago and will definitely need a miracle from a miracle doctor to help her survived through this calamity. The wet humid rural area of Southeast Asia has been known to have all types of mosquito ranging from those that cause Malaria, Dengue and now the Japanese encephalitis.
By breaking the paragraph into three paragraphs and making some of the sentences shorter, we managed to lower the score to 7.9:
The whole family was sick when we visited them lately in the jungle of Borneo. They have been living in the jungle with the Penan tribe for over ten years. Michael has been writing to Jon about the strange insects that have been invading their rooms at night.
Dr. Iman just called and delivered the bad news. Heidi has Japanese encephalitis, a severe viral infection of the brain. She had refused to get the immunization when the whole family had theirs a few months ago. A miracle needs to happen from a miracle doctor to help her survived through this calamity.
The wet humid rural area of Southeast Asia has been known to have all types of mosquito, ranging from those that cause Malaria, Dengue and now the Japanese encephalitis.
Average Americans read at Flesch Kincaid score of 8. Huffington Post reported that most high school students today read at FK5.
Would you be surprised with the following Flesch-Kincaid score?
Gone with the Wind – FK 7
To Kill a Mockingbird – FK 5.9
Lord of the Flies – FK 4.5
For Whom the Bell Tolls – FK 3.1
The Road (2007 Pulitzer Prize winner) – FK3.4 (Source: AWAI's Flesch-Kincaid:The Secret Weapon of the World's Greatest Copywriters)
Michael Masterson said that simple writing is more believable than complex writing. And more believable writing is more successful writing.
I strive to write below FK7.0 and average about FK6.5 for most of my writing.
Have you set up your FK score? Tips to set up Flesch-Kincaid Score in MS Word on a MacBook?
Click on Word
Click on Preferences
Click on Spelling and Grammar
Check Show readability statistics
Click OK
When you finish spelling and grammar check, readability statistics will show the FK Score.
You may not be thinking about your FK Score now. Kids are home and time to take a break. Need to keep up with your blog posts this summer? Let us be your ghost blogger.
Carolyn Hughes says
Found this fascinating Claudia. Had never heard of the Flesch Kincaid Score and now I'm off to find out more! Great info. Thanks!
Claudia Looi says
I didn't know until I started copywriting.
Mary Marriner says
Very interesting....I will have to pay attention to this. Who knew??? Thanks for posting!
Hughie Bagnell says
Awesome information Claudia! Thank you for sharing...Hughie 🙂
Olga Hermans says
Thanks Claudia, I remember that my pastor talked about this in our school; he always said that we should imagine to speak/preach to highschool students and not higher. Then I learned this from Sandi Krakowski; I am so glad that my SEOwith Yoast tells me with every post how my Flesch-Kincaid score is. Thanks Claudia to point this out to us again!
Debbie says
Great information. I do not know how to use my FK editor though to determine what my score would be
denny hagel says
So valuable to all writers...I have used this tool for several years and found it to be extremely helpful! Thanks!
Jenny Shain says
Thanks Claudia! I really didn't understand the FK until you posted this!
I'm glad to know that breaking up paragraphs is an easy way to bring it down. That's great!
The books you posted & their scores are a real inspiration to take that FK score seriously...Wow! I was really shocked by those scores!
Thanks!
Claudia Looi says
I was shocked with the list of books as well.
Jessica Stone says
Claudia, great post! Thanks for this info that can help all of us who write. It's certainly better to get the point across in words most can understand than to lose them in the first paragraph with fancy words.
Christina Spiwak says
Good info. I've been dealing with the FK for a while though via SEO by Yoast the WordPress plugin. It'll give you a score while checking your SEO.
Do you by chance know how to access the FK in Word for PCs? I tried looking around but can't find anything. I'm running Office 2007 on Win 7 Ultimate.
Great article! Thanks!
Claudia Looi says
Send me an email through contact page Christina. I'll let my son send you the info. He is the PC expert.